Born in 1978 as the only son of 4 children of a lawyer and a farmers daughter.

As a kid i was drawing heroes from movies i recorded and later stole empty VHS movie-boxes at Blockbuster to cut out the Warner Bros logo and glue it onto my own cover.

Kicked out of every school including the “Advertising Academy Vienna.”

Attended a traineeship at LOWE/Vienna. Three teams in three units should compete for a job. In the end i was the only one who stayed but they only extended my traineeship due to the financial crisis after 9/11.

Got my first regular job at Ogilvy/Vienna. Hated it. Looked through “Luerzers Archive” and figured that most of the good work in middle Europe is done in Hamburg/Germany.

After i got kicked out of Ogilvy i worked day and night in a bar to get money to go straight to Hamburg.

The Headhunter i met there told me about a guy who´s opening a “Miami Ad School/Europe”. Suffering from a serious lack of selfconfidence due to my endless drop-out-list i met Niklas Frings-Rupp on a construction site. We spent three hours in an office where only the wall behind his desk was painted. No running water there, but i was ready to sell my Grandma to join the yet-to-exist School.

Nobody wanted to buy my Grandma so i applied for a student loan which still gives me a headache today. But it was worth it – after only 3 months at MAS/Europe i gained some confidence by winning with my first self-made campaign in the student category of the Art Directors Club Germany.

After a year i attended an internship at Jung von Matt (back then my heroes) and my teampartner and i spent three months 24/7 in the agency.

Again the investment paid off: our concept won the European wide Nintendo DS account, we got work produced for MINI and collected more than ten national and international awards from ADC to Clios. The Ad “shoe” for Runners-Point was selected by a non-advertising jury to go straight into the permanent collection of Germanys biggest Museum for Modern Arts. Didn’t help the ranking but it was good for the above mentioned selfconfidence issue.

I attended a few other internships, among them i got the honor of working with Tim Delaney. I am even more honored by the fact that Rob Burleigh, Tim´s CD, wants to lure me away from Miami Ad, but i feel i have to finish school… (for once in my life).

After school i get hired straight away by – surprise – Jung von Matt. But MAS/E and my internships in London awakened a call for more international work and i start again a naive journey, in the hope the outcome will be the same like my Hamburg trip a few years ago.

I book a flight to New York and try to knock directly on the doors of my “most wanted list”. At W+K i even manage to get in a fight with the lady at the reception who laughs about my silly introduction that i came across the big pond to get a job there. She tells me to get lost and that´s what i do. Somewhere between Hudson and Broadway.

In San Francisco i am constantly hammering on the “receive” button of my mailprogram in the hope that Goodby might answer my mails and give me a chance to introduce myself. After a week i give up and switch the constant keyboard hammering to being constantly hammered.

When i sober up i realize i´m back in Hamburg at Scholz+Friends. I am learning a lot there, big shootings and the like, but i realize that my private life is more digital than my work so i am planning to change that.

My old Art Director from my short stint at Ogilvy/Vienna runs into me and tells me she´s CD now in a cross-mediashop in China and she needs talent. “Pick me, pick me” i beg and scream and one month later i arrive at Beijing International Airport feeling kinda lonely but excited.

After successful six months they ask me if i want to go to their Dubai office to run the creative department there. I actually dont, but somehow i listen to Ice-T and misinterpret his words “Try it, you might cause a riot.”

Now i am in the Middle-East and i know i need change. I want to start my career from scratch. I want to do web content, games and ideas that havent been done before. I want to work with down-to-earth people to do out-of-space ideas. In a place where creative and effective work arent considered as two different things.