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Before the founder of BECKS PLASTILIN died he passed the company over to an NGO that takes care of handicapped people. The product is now solely developed by handicapped people to give them a mission in life.
So we realised that this product is “good” in every sense and figured that only something good can come out of it. That´s why we targeted the campaign to young parents and said: “Let the kids build a better world.” Of course the campaign wasnt received everywhere with the right sense of humour but in this case it was only good for the company, because of it´s controversity it was heavily discussed in papers and on the web and there´s a rumour now that BECKS is Playdoh´s biggest competitor in Europe. |