|
||
|
MINI celebrates it´s anniversary throughout the whole year. Especially since the anniversary editions CAMDEN + MAYFAIR got introduced in December at the Dubai Motor Show.To announce the launch of the special editions we sticked to our strategy and made it clear that these models are “Anything but cute” and communicated this via print, outdoor, POS and on the web.
Additionally we created the stand for the Dubai Motor Show as well as an outdoorstunt at the main entrance of the show itself. We used a fibreglass replica with a sensor to seperate the weaklings from potential MINI drivers. When you passed through the sensor the car started to make shrieking motor noises, pumped smoke in the air and put it´s headlight directly onto the bypassers. Because only cuties are afraid of MINI. |